A Tashkent advertisement for “Your favorite soft drinks.”
A family of Soviet-era soft drinks has suddenly reappeared this summer to quench the thirst of Central Asians.
In Almaty's upmarket Samal district, a retro vending machine is offering a choice of plain fizzy water or three old, syrupy favorites. And in Tashkent, a billboard has popped up around town featuring a matronly Slavic woman standing by an old-fashioned soda fountain.
The Almaty dispenser is a throwback to the carbonated-water dispensers that were found on many a street corner in Soviet times. After the collapse of the USSR these machines largely disappeared or fell into disuse (some still languish, rusting and forlorn, in the occasional back alley or small-town bus station), unable to compete with imported sodas such as Pepsi and Coca-Cola.
But now the familiar flavors are fighting back, almost literally. The Almaty dispenser is decorated with the figure of a Bolshevik revolutionary on a striking red background. For 40 tenge ($0.30) you can have a Buratino, a caramel-colored concoction named after Russia’s indigenous Pinocchio. A radioactive-green, tarragon-flavored Tarkhun will set you back 50 tenge ($0.35), while a flowery, pear-inspired Duchess costs 60 tenge ($0.40).