Spoilt for choice with shopping malls mushrooming all around them, Almaty's shopaholics now have an option that harks back to earlier times, when shopping was a more refined experience, with the opening of a GUM department store in Kazakhstan’s commercial capital.
GUM (pronounced goom) is short for Glavnyi Universalnyi Magazin, or main department store. The original in Moscow is an iconic landmark for Russian shoppers. Almaty's four-story shopping and dining complex is modeled on the ornate original in Moscow, which was built in the nineteenth century and survived through the Soviet era as the State Department Store.
Almaty's GUM has no connections with the Moscow original, but is trading on the famous brand. The Kazakhstani version is calling itself GUM Talipoff, with GUM here standing for Guldala Univermag, a partner company whose name translates as "flower of the steppe." The general director of the Almaty store is prominent Kazakh businessman Yerlan Talipov.
This new development is bucking the trend of ever-bigger mega malls that – like they have in Moscow – have proliferated around Almaty in recent years.
Almaty's GUM does not have such a prime location as the one in Moscow, which faces the Kremlin and stretches along one side of Red Square, but the development is expected to catalyze regeneration in a formerly rundown area of Almaty close to the Green Bazaar and the city's main mosque.
The complex opened its doors to the public in April but is very much a work in progress with construction workers still putting the final touches to its elegant brick façade.
When it is finished, the complex will house 175 stores and outlets with an emphasis on fashion boutiques and hi-tech gadgets. Like any modern mall, GUM Talipoff will have a food court and restaurants to provide some respite from the shopping frenzy.