Turkey's recently passed alcohol law, which limits advertising on booze and the time between which it can be sold, was promoted by the government as being about protecting the nation's youth from the evils of drinking. But it appears one of the law's unintended consequences is that it might pull the legs from under Turkey's up-and-coming wine industry. Reports Businessweek:
The most sweeping -- and vague -- part of the law is its prohibition on advertising and promotion.
“Everybody in the wine business has a problem now,” said Ali Basman, owner of Kavaklidere, the country’s largest winery, and president of the Turkish Wine Producers Association, when I reached him by phone.
“It’s not easy to sell wine without having ads or ways to explain about the winery or show reviews telling how good a new wine is,” he said. “But that’s seen as encouraging people to drink. We will have to do more export.”
Basman doesn’t think he will be able to continue using the winery logo on his business cards or hold special tastings, and will probably have to close down part of his website.
His family founded the winery in 1929. It now owns 550 hectares of vineyards, produces 49 wines, and buys grapes from thousands of growers. If Basman has to cut back on production, who will pay them?