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| Controversial race to find Khan's tomb gains international interest. (Photo by Joshua Kucera) |
The Search for Genghis Khan: Part Five
PR Plays a Big Role in the Search for Genghis Khan's Grave
BY JOSHUA KUCERA
The Valley of the Khans project, the American-led effort to find the tomb of Genghis Khan, has gone to great lengths to appeal to Mongolian sensibilities. Project leaders have hired Mongolian partners, including two prominent scholars, a "local media and political consultant/liaison" and a public relations agency.
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