Kazakhstan: Big Western Brands Braving Economic Downturn

France’s Carrefour launched in Almaty in February, under UAE franchise operator Majid Al Futtaim Retail, becoming one of the first major western supermarkets to step into Central Asia. (Photo: Joanna Lillis)

Big Western brands are on the march into Kazakhstan, entering the market despite an economic crisis that is squeezing incomes and leading people to tighten their belts.
 

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Joanna Lillis is a freelance writer who specializes in Central Asia.

Kazakhstan: Big Western Brands Braving Economic Downturn

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